Once more, Taco Bell embraces mash-up craziness by serving a tostada on a massive Cheez-It. Taco Bell is back at it again, never hesitating to zig when rival fast food chains are zagging.

The Mexican quick-service restaurant business has partnered with Cheez-It crackers to test the Big Cheez-It Tostada, a 16 times larger Cheez-It cracker topped with seasoned beef, cheese, diced tomatoes, lettuce, and low-fat sour cream. So it’s like a diet food, you know.

The Big Cheez-It Crunchwrap Supreme, which is the same combination of a massive Cheez-It with beef, tomatoes, lettuce, reduced-fat sour cream, and nacho cheese sauce but also wrapped within a tortilla and grilled, will be an additional choice for customers who purchase from the digital menu.

The Cheez-It alliance has all the makings of a viral social media sensation, just like some of its earlier culinary endeavours have. The only retailer selling it is an Irvine, California Taco Bell, and consumers on the West Coast are already organising road trips to get there.
Will it be as popular as Doritos taco shell produced by the company? Time will tell, only time.

The fact that Taco Bell can grab attention, though, is undeniable. The firm has a lengthy history of innovative campaigns and collaborations that have attracted people’s attention, some of which are recurrent.

Taco Bell experiments frequently only occur once. In 2016, it persuaded people to place a pre-order for an unidentified mystery menu item (it turned out to be the Quesalupa, a chalupa that had the shell stuffed with melted pepper jack cheese). It collaborated with Kit Kat the next year to include the candy bar into a quesadilla, and in 2018, it appeared to be sick of plain tortilla chips by introducing a line of them to supermarkets.

The Bell, a temporary hotel and resort that featured branded bathrobes, shampoos, blankets, notepads, pillows, and a complimentary service minibar filled with Mountain Dew and tortilla snacks, was introduced by the firm just before the epidemic. After then, it entered the chicken last year.