LinkedIn Offers New Insights into How Employee Advocacy Can Help You Amplify Your Brand Messaging

LinkedIn is an important tool for professional networking and interacting with potential job prospects – but how you use it is crucial to discovering the right individuals for the appropriate jobs at your company.

So, how can you get the most out of your employer branding and applicant search efforts?

One alternative is to engage your staff in the app by encouraging them to interact with business updates and material. There are right and wrong ways to do this (note: cutting and pasting messages from your employees is not the way to go), but LinkedIn has been working to make it easier with a number of new company page features in the app, including the integration of its Elevate employee advocacy platform into its general tools.