THE NEW YORK Consider your version of chocolate chip cookies to be the next recipe to go viral. You are not alone yourself. According to a recent poll, half of Americans think they have a terrific idea for the next big culinary fad for Social Media.

That being said, you’re basically screwed if your strategy excludes oat milk, plant-based protein, or any other healthy choice. According to a survey of 2,000 American citizens, 73 percent believe that trendy foods ought to be healthier and have nutritive elements. Similar numbers (74%) claimed that if a food trend is healthful, they are more likely to give it a try themselves.

These “food-influencers” must focus on social media if they want to truly make a trend catch on. Unsurprisingly, more than a third (37%) claim to learn about culinary trends via one of the top four social media interest site: Facebook (67%) YouTube (62%), Instagram (58%) and TikTok (45%).

Outside of social media, friends (34%) and family (33%) are the top sources for finding out about popular dishes and recipes. A little under two-thirds (66%) said it’s because trying new items is a “interesting” experience, while more than two-thirds (68%) said they’re inclined to try a new food trend.

More than half (58%) also said they are more inclined to try a new dish if they learn that it has received the seal of approval from famous people, chefs, or other culinary influencers.

Social Media | Which trendy foods are Americans’ favorites?

According to a research commissioned by Beef + Lamb New Zealand and performed by OnePoll, consumers considered food trends most enticing when they were easy to make (23%), healthy (21%) or featured tastes they already enjoy using and eating (20%). Avocado toast (24%), fermented foods (21%), restaurant-inspired meals (20%), street food (19%), and cauliflower as a bread substitute (19%) are some of the trendiest foods that fit all three criteria.

Additionally, according to several respondents, fashionable meals should have ingredients that also provide additional nutritional advantages. These include yoghurt (32%), garlic (29%), ginger (29%), turmeric (29%) and dark leafy greens (28%), among others. This may help to explain why 59% of respondents think that fashionable diets and foods are equally alluring to them. Flexitarian (35%), low-carb/no-carb (29%), carnivore (29%) and Mediterranean (29%) diets are now in vogue.

Healthy foods for the win

It’s critical for seven in ten Americans to have access to wholesome foods. Nearly as many people (68%) stated they carefully consider the nutritional worth of the majority of the foods they eat. The majority of respondents (38%) are particularly concerned about their diets’ deficiencies in vitamins, protein, fibre, and Omega-3 fatty acids. That’s enough to encourage 74% of people to actively explore for methods to improve their consumption of protein and nutrients from whole foods rather than processed ones, such grass-fed beef and lamb.

When buying food goods, they are also paying attention to the claims made. Some of the most popular promises include: high protein (38%), low sugar (37%), all natural (35%) and low fat or organic (31%), while sustainable (26%) and regenerative (20%) are also front of mind when purchasing food.

If imported food items better suit their dietary preferences than local food products, 69% of consumers are open to trying them. 70% of people would be ready to pay more for food that they know will be better for them.

Wan continues, “Getting the most out of a healthy food trend starts with being a more attentive customer and evaluating what goes into it. For success, use high street, nutrient-dense, and sustainably sourced ingredients to recreate popular foods at home. And with half of Americans claiming to have a brilliant idea for the next major culinary fad, it’s certain that some delectable new concepts will start to circulate on social media shortly.