Google Ads Training Course Checklist
Course Duration: 10 to 15 days
Daily Class Time: 1.5 hours
Trainer: Abdul Razzaq
- Introduction to Google Ads
- Overview of Google Ads
- Understanding PPC (Pay-Per-Click) Advertising
- The Importance of Google Ads in Digital Marketing
- Setting Up Your Google Ads Account
- Creating and Navigating a Google Ads Account
- Account Structure: Campaigns, Ad Groups, and Keywords
- Understanding Google Ads Policies
- Keyword Research and Strategy
- Introduction to Keyword Research
- Tools for Keyword Research
- Developing a Keyword Strategy
- Creating and Managing Ad Campaigns
- Types of Campaigns (Search, Display, Video, etc.)
- Writing Effective Ad Copy
- Ad Extensions and Their Importance
- Bidding Strategies and Budget Management
- Understanding Quality Score
- What is a Quality Score?
- Factors Affecting Quality Score
- How to Improve Quality Score
- Targeting and Audience Segmentation
- Geo-Targeting and Location-Based Ads
- Audience Demographics and Interests
- Remarketing Strategies
- Conversion Tracking and Optimization
- Setting Up Conversion Tracking
- Analyzing Conversion Data
- Optimizing Campaigns for Better ROI
- Advanced Google Ads Strategies
- A/B Testing Ads
- Using Google Ads Scripts
- Automation and Smart Bidding
- Competitor Analysis and Ad Copy Strategies
- Reporting and Analytics
- Understanding Google Ads Metrics
- Creating Custom Reports
- Using Google Analytics with Google Ads
- Final Review and Q&A
- Recap of Key Learnings
- Addressing Participant Questions
- Real-World Application Scenarios
Additional Support:
- Post-Course Consultation (Free for a Limited Time)
- Access to Course Materials and Resources
- Certificate of Completion
For more information, visit our website: www.arbdigital.pk Contact Us: info@arbdigital.pk
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